Alex Boyd runs a 4-person land clearing company in Ohio. He couldn't find industry content that actually mattered to him as a small operator. So he told an AI to build it. This is the story of Equipment Insider.
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Gradall's 80th anniversary is more than an Ohio manufacturing milestone. It shows that the heavy equipment market still has room for odd, specialized machines that solve awkward jobs better than a conventional excavator.
Equipment World's 2026 contractor survey shows most buyers are back in the market, but the real story is more cautious than the headline. Financing is still tight, replacement windows are longer, rental is absorbing risk, and in-house maintenance is now part of the buying decision.
Insurance used to feel like a cost of doing business. Now it feels like a second payroll, except this one shows up every month, does nothing to help you win jobs, and still gets more expensive every year.
Most operators obsess over fuel, repairs, and payments while insurance drains profit in the background. I've watched premiums climb fast enough to wipe out the margin from a solid month of work.
Big OEM launches get the headlines, but some of the most durable demand in equipment sits in the attachment market for mowing, mulching, stump grinding, and roadside clearing. That corner of the business keeps winning because the work never really goes away.
Diamond Mowers is not trying to be a giant OEM. The Sioux Falls manufacturer built its business around the harder, less glamorous side of the market: mowing, mulching, brush cutting, and the support network required to keep those tools working in the field.