Rental Growth Is Not a Free Pass to Skip Fleet Discipline
Rental demand is still moving higher in 2026, but contractors using rental as a rescue plan need to know whether they are buying flexibility or covering up weak fleet planning.
#contractor strategy
2 articles
Rental Growth Is Changing How Contractors Should Plan Their Fleets
ARA's latest 2026 forecast points to a stronger rental market, but the bigger story is how contractors are using rental as a capacity strategy instead of a last resort.