Volvo Kills Rokbak. Now the ADT Market Gets Interesting.
Volvo CE is shutting down its Rokbak articulated hauler business. The move reshapes the ADT competitive landscape and signals broader pressures facing mid-tier equipment brands.
OEM Strategy
3 articles
John Deere Lays Off 610 Midwest Workers as Production Moves to Mexico
Deere shifts skid steer and compact track loader production from Iowa and Illinois plants to new facilities in Mexico — part of a broader 3,500-job bloodletting since late 2023.
Caterpillar's Real Competitive Advantage in 2026
An investigation into Caterpillar's five strategic moats and the emerging vulnerabilities that could challenge the 'Yellow Reliable' dominance in 2026.