OPINION: I Stopped Chasing Every Lead and My Revenue Doubled
Every operator thinks more leads means more money. I did too, until I ran the numbers and realized half my jobs were costing me money.
#business
3 articles
OPINION: Stop Buying New Iron You Can't Keep Running
The equipment industry has a spending problem. Operators are going broke chasing new machines while their existing fleet sits broken in the yard.
OPINION: Stop Financing Equipment Before You Have the Pipeline to Feed It
Every week I see another operator post about their shiny new $200K machine. Six months later, that same machine is sitting idle while they scramble for work. The debt spiral nobody talks about.