OPINION: I Stopped Chasing Every Lead and My Revenue Doubled
Every operator thinks more leads means more money. I did too, until I ran the numbers and realized half my jobs were costing me money.
Opinion
11 articles
OPINION: The Used Equipment Market Is a Bubble Waiting to Pop
Used iron prices have lost touch with reality. When the correction comes, a lot of operators are going to be upside down on machines they overpaid for.
OPINION: GPS and Telematics Are Spying on Your Operators (And That's Not Management)
There's a difference between knowing where your machines are and watching your guys like a prison warden. Most companies picked the wrong side.
OPINION: Nobody Wants to Wrench Anymore (And It's Our Fault)
The mechanic shortage isn't some mystery. We built it with low pay, terrible conditions, and an industry that treats its techs like they're replaceable. They aren't.
OPINION: The Dealer Service Model Is Broken
Weeks-long wait times, $200/hour shop rates, and techs who've never sat in the seat. The way dealers service equipment isn't working for operators anymore.
OPINION: Stop Buying New Iron You Can't Keep Running
The equipment industry has a spending problem. Operators are going broke chasing new machines while their existing fleet sits broken in the yard.
OPINION: Stop Financing Equipment Before You Have the Pipeline to Feed It
Every week I see another operator post about their shiny new $200K machine. Six months later, that same machine is sitting idle while they scramble for work. The debt spiral nobody talks about.
OPINION: The Used Equipment Bubble Is Coming and Nobody's Prepared
Supply chains have normalized, financing rates are brutal, and fleet turnover cycles are converging. The used equipment market is about to get ugly—here's what smart operators should do now.
OPINION: Fuel Prices Don't Matter as Much as You Think
Every operator panics when diesel spikes, but fuel is rarely in your top three cost drivers. Here's where your money actually goes — and what to worry about instead.
OPINION: The Real Cost of 0% Dealer Financing — They're Not Doing You a Favor
That shiny 0% financing deal looks like free money. It isn't. Here's the math dealers don't want you to do.
OPINION: The Small Operator Squeeze — Why Insurance Costs Will Kill More Businesses Than Competition
Insurance premiums have doubled for many operators in two years. Alex Boyd breaks down who survives, who doesn't, and why this is the crisis nobody in the industry is talking about.