Luby Equipment: 50 Years of Selling Iron in the Midwest
A family-owned dealer in Missouri and Illinois just added Hitachi to a lineup that already includes CASE and Takeuchi. Here's how Luby Equipment has stayed independent for half a century.
Company Profiles
41 articles
How Fecon Became the Name Behind Every Serious Mulching Operation
From a small Ohio shop frustrated with bad equipment to the company that bought Vermeer's forestry mulcher line, Fecon has spent 30+ years building Bull Hogs that won't quit. Here's how they got here.
Husco Just Won CONEXPO's Top Award — And Most Contractors Have Never Heard of Them
The Wisconsin hydraulics company behind the GenSteer steer-by-wire system has been building the guts of your equipment for 80 years. Now they're changing how it steers.
Steelwrist Is Betting Big on North America — And Building the Factory to Prove It
The Swedish tiltrotator maker just opened a U.S. assembly hub in Connecticut, launched new products at CONEXPO 2026, and is pushing hard to make American contractors rethink how they use their excavators.
Diamond Mowers Built a Mulching Empire From South Dakota — Here's How
The Sioux Falls attachment maker has quietly become one of the most trusted names in land clearing. From drum mulchers to disc cutters, Diamond Mowers carved out its niche by building for the operators who actually run the iron.
How Paladin Attachments Became the Biggest Name You Might Not Know
With nine brands, a Dover Corporation backing, and attachments on jobsites everywhere, Paladin is quietly one of the most important companies in construction equipment.
McClung-Logan Equipment Is Quietly Building a Mid-Atlantic Empire
While national dealer consolidation grabs headlines, this Virginia-based Volvo and Takeuchi distributor has opened two new branches in under a year and shows no signs of slowing down.
GEM Attachments: How a 12-Person Startup Became an American Manufacturing Powerhouse
Founded in 2011 with just 12 employees, GEM Attachments has grown to nearly 80 workers and 147,000 square feet of manufacturing space—all while keeping production 100% American-made.
Viking Attachments Scales Up: Inside Louisiana's Homegrown Pile Driver Manufacturer
A Morgan City native builds an American-made equipment empire, creating jobs and carrying on a family legacy in the Bayou Region.
Viking Attachments: How a Louisiana Family Business is Bringing Pile Driver Manufacturing Back to America
Morgan City's Viking Attachments expands domestic production with $160,000 investment, creating jobs and honoring a three-generation legacy in the heart of Cajun Country.
Kenco Corporation: How a Pennsylvania Company Became the Undisputed Leader in Below-the-Hook Lifting
Founded in 1984, Kenco has spent four decades engineering the lifting attachments that keep America's infrastructure projects moving. From jersey barriers to massive boulders, their USA-made products have become the gold standard for contractors and government agencies nationwide.
Diamond Mowers: The Sioux Falls Manufacturer Cutting Through the Competition
Founded by a family who built their first mowing company in the 1960s, Diamond Mowers has grown from a startup born of frustration into a vegetation management powerhouse serving contractors across North America.
Yellowstone Auction: Billings, Montana's Equipment Marketplace
How Yellowstone Auction connects buyers and sellers across the Northern Rockies equipment market from their Billings, Montana base.
Tigercat: How a Canadian Family Business Built a Forestry Equipment Empire
From a small Ontario operation to a global force in purpose-built logging machinery, Tigercat has spent three decades proving that specialization beats diversification in forestry equipment manufacturing.
Diamond Mowers: How a South Dakota Manufacturer Became a Force in Heavy-Duty Land Clearing Attachments
From Sioux Falls to job sites across North America, Diamond Mowers has carved out a reputation for building some of the toughest forestry and vegetation management attachments in the industry.
FAE Group: How an Italian Family Business Became a Global Leader in Land Clearing Technology
From a small workshop in the Italian Alps to six continents, FAE Group has spent over three decades pushing the boundaries of forestry mulching and vegetation management equipment.
Genesis Attachments: How a Wisconsin Manufacturer Became the Global Leader in Demolition Innovation
Founded in 1997 on the shores of Lake Superior, Genesis Attachments has grown from a small shear manufacturer to a globally recognized leader in demolition, scrap processing, and recycling equipment—all while staying true to its Midwest roots.
Loftness: How a Minnesota Farm Shop Became an Employee-Owned Powerhouse in Vegetation Management
From snow blowers on a Hector farm to Battle Ax mulchers shipped worldwide, Loftness has spent nearly 70 years proving that employee ownership and specialized focus create lasting equipment brands.
Kirby-Smith Machinery: How a Used Equipment Dealer Became a Six-State Heavy Equipment Powerhouse
From a single Oklahoma City location selling used equipment in 1983 to a 12-branch operation representing over 30 manufacturers across six states, Kirby-Smith Machinery has become one of the most respected heavy equipment dealers in the central United States.
Eastern Ontario Arborists: How Two Arborists Built Ottawa's Premier Tree Care Operation
Founded in 2007, Eastern Ontario Arborists has grown from a two-person startup to one of Canada's capital city's most respected tree care companies. Here's how they did it.
417 Striping: Missouri's First-Impression Specialists Turn Parking Lots into Calling Cards
Profile of 417 Striping & Sealing - a Southwest Missouri striping company that combines precision equipment, ADA expertise, and local pride to transform commercial parking lots across the Ozarks
Ascension Tree Care: Three Partners Rising Above the Canopy in Oakland County
Profile of Ascension Tree Care - How an engineer, a concrete worker, and an environmental scientist built Michigan's most trusted tree service
Asphalt Pros IN: Fort Wayne's Family-Owned Paving Powerhouse
Profile of Asphalt Pros IN - A family-owned asphalt contractor bringing commercial-grade equipment and personalized service to northeastern Indiana's paving needs
Caterpillar's Unlikely AI Play: How Yellow Iron Became a Data Center Power Player
While tech giants battle for AI dominance, CAT quietly reached all-time highs selling generators to power the infrastructure behind it all.
Excel KC: The Heavy Metal Behind Kansas City's Brightest Signs
How Excel KC uses specialized equipment for commercial sign installation
Green Roots Tree: Master Arborist Building Middle Tennessee's Premier Tree Care Operation
Profile of Green Roots Tree - A Board Certified Master Arborist combines education, certification, and equipment expertise to serve Nashville and Middle Tennessee
Mulch It Down: Pittsburgh's Slope-Conquering Land Clearing Specialists
Profile of Mulch It Down - How this North Huntingdon company is transforming overgrown Pittsburgh hillsides with remote-controlled mulching technology
Blue Diamond Attachments: How a Tennessee Manufacturer Built a National Reputation on Quality and Quick Delivery
From a startup in 1995 to a 250,000-square-foot operation shipping thousands of attachments nationwide, Blue Diamond has become the go-to source for contractors who can't afford downtime.
Truax Land Clearing: Wisconsin's Rising Force in Forestry Mulching
Based in Coleman, Wisconsin, Truax Land Clearing is building a reputation for efficient, environmentally-conscious land clearing services across the upper Midwest.
Fecon: How an Ohio Manufacturer Became the Global Standard in Forestry Mulching
From humble beginnings in Evendale to a 150,000+ square foot manufacturing powerhouse in Lebanon, Fecon has shipped over 25,000 mulcher heads worldwide and continues to define the vegetation management industry.
Werk-Brau: How a 1947 Ohio Blacksmith Shop Became an Attachment Industry Leader
From a small Findlay, Ohio blacksmith shop to a globally respected heavy equipment attachment manufacturer, Werk-Brau's 77-year journey offers lessons in American manufacturing resilience.
Columbus Equipment: A 73-Year Legacy in Heavy Machinery
In the demanding world of heavy machinery and construction, longevity isn't just a testament to survival—it's a benchmark of unwavering commitment, adaptability
Company Wrench: From Ohio Roots to Heavy Equipment Powerhouse
In the demanding landscape of heavy equipment, adaptability is paramount. Company Wrench, a name synonymous with robust machinery and specialized solutions, emb
Takeuchi US: President Stewart's 2026 Vision for Growth and Innovation
Takeuchi US President Jeff Stewart is charting a resolute course for 2026, building upon a year marked by significant preparations and strategic expansion [1].
Great Lakes Equipment: Serving the Upper Midwest Since 1985
How a Wisconsin dealer built lasting success through customer relationships, service excellence, and strategic brand partnerships.
Brushworks Services Co: Ohio's Fastest-Growing Forestry Mulching Operation
How a small Ohio land clearing company leveraged smart marketing, technology adoption, and customer focus to become a regional success story.
TrackRight Fleet Solutions: Data-Driven Fleet Management
Inside the platform that's helping contractors turn equipment data into actionable insights—and measurable bottom-line improvements.
Heavy Metal Equipment Services: Mobile Repair Done Right
How a Kentucky-based mobile repair operation built a reputation for keeping equipment running when dealer service can't respond fast enough.
United Rentals Regional Report: How the Rental Giant Serves Local Markets
Inside the strategy of North America's largest equipment rental company and how national scale translates to local service delivery.
Paladin Attachments: Engineering Innovation for Modern Equipment Fleets
From humble beginnings to industry leadership—how Paladin Attachments built a reputation for durability and innovation in the competitive attachment market.
Midwest Machinery: A Regional Dealer's Blueprint for Success
How a family-owned dealer in Iowa built a thriving equipment business by focusing on service, relationships, and strategic brand partnerships.