The $160 Billion Question: Why Equipment Rental Is Eating Ownership Alive
The equipment rental market is on track to hit $160 billion this year. That's not a blip — it's a structural shift in how contractors think about iron.
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The equipment rental market is on track to hit $160 billion this year. That's not a blip — it's a structural shift in how contractors think about iron.
Inside the strategy of North America's largest equipment rental company and how national scale translates to local service delivery.