3 articles
Rental demand is still growing in 2026, but the hard part is no longer proving customers want to rent. It is knowing which machines deserve replacement money and which ones are only staying busy on paper.
The 2026 rental forecast looks better than it did earlier this year. That does not mean rental yards can buy their way out of a mixed construction market.
New research reveals equipment utilization benchmarks and strategies for maximizing fleet productivity. Key findings from the 2025 Fleet Utilization Study.